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Data-driven romance For many, the gradual shift in America to a data-driven culture is also shaping our dating lives.
“Basically, people use lists nowadays to get a better sense who they’re attracted to and put a very quantitative twist to something that didn’t used to be like that,” Wang says.
“It makes you feel like people are a commodity,” he says. Technology may offer opportunities to efficiently curate a dating pool, but what about the magic of connecting with someone?
“Dating has always been hard,” Murray says, “but the dynamics have changed.” For example, how long should you wait before returning a message?
Murray says that when it comes to online dating, the two-day rule — waiting a period of time, generally 48 hours days, to respond to messages — does not generally apply.
Men who waited two days to reply to their Zoosk matches got responses 45 percent of the time, while men who replied same day and got responses 63 percent of the time.
“If you really care about someone and you meet them there’s going to be these indefinable moments …
or maybe you realize you’re both keeping spreadsheets,” she says with a laugh.
Some people use spreadsheets to help keep track of what they did and didn’t like about dates.